5 Campaign Slogans That Didn't Quite Cut It

Crafting a good campaign slogan, capturing the essence of your campaign in just a few words, is more difficult than some might imagine. It involves batting around as many ideas as you can come up with and slowly narrowing them down to the final one, or in our case, the final two. We settled on: “Stewardship means….” And “I’ll do less for you.”

But for your enjoyment, here are a few that didn’t quite make the cut, some just because they didn’t seem quite as good, and others for fairly obvious reasons:

1) Get tight with Bob
I’m a friendly and frugal guy, so this one seemed, at first, like a good one. But upon reflection it was nixed. I think that was a good decision.

2) Vote Bob "Stew" Johnson
The kicker with this one was to let people know that “Stewardship is my middle name”

3) Bob isn’t Dutch… but he could be

4) Stewardship ain’t optional
…but apparently good grammar is.

5) Dear Taxpayer
I'LL BE YOUR BFF
- Bob
In the age of text-message this seemed like it might be a fun ad, but not a great overall campaign slogan